Maximize your Strengths
April marks the start of Q2. Even though most people wait until they spot cherry blossoms in Central Park to officially call it Spring, real estate spring starts now! It is one of the busiest times in real estate, associated with an increase in inventory and a very active market. As we get ready for this exciting shift, I’m focusing this month on another Compass Entrepreneurship Principle: Maximizing Your Strengths.
The world increasingly speaks to the idea of niching down and excelling at doing something really well. The idea of maximizing your strengths builds on this principle by encompassing leadership as a core tenant. It takes understanding what you already do best, and reprioritizing things to do it even better. For me, this means leaning into my people—family, friends, team, and clients—and diving deeper into The Art of the Penthouse, my collected knowledge-base of penthouse living in NYC.
Make me Sell
If I received an offer from a buyer to purchase your home for your dream price without even having to go through the effort of listing the property, what dollar amount would you want? While some people may say their home is "priceless," everyone has a number they'd drop everything to accept. I'm leveraging the power of Compass to make this happen. As the largest independent brokerage in the country, Compass is maximizing its strength as the only end-to-end real estate technology platform with Compass Make Me Sell. By sharing your price with me privately, your home will start to show up for Compass brokers and agents looking for similar properties. If they have a buyer interested, we handle the negotiations and everything happens without the public scrutiny of a published listing. Rather than compete with other homes on the open market, maximize the strength of discretion and exclusivity by keeping your home private, selling only when you receive an offer that is acceptable to you.
Team Strength
As I've shared many times, my success isn't achieved alone. Part of maximizing strengths is also understanding weaknesses, and then finding team members who complement my weakness with their strength. I excel at personal relationships, negotiation, and a four-decade experience and knowledge of buildings and penthouses in the city. My team, on the other hand, excels at the administrative and marketing efforts to make it all happen. Additionally, I work with sales agents who support parts of the market that are less familiar to me. As a whole, the combined strengths of multiple people working together underscores our ability to cater to changing client needs and market demands.
The Art of the Penthouse
I’ve been selling penthouse dreams for decades now, and the demand has never been hotter for these trophy homes. One of my greatest strengths is knowing this market better than anyone—I am the expert when it comes to penthouses. To maximize this strength, with dozens of sales, and reams of data available, my team is launching the exclusive analysis of penhouse sales in Manhattan, The Art of the Penthouse Report, available next week. Insightful, colorful, and filled with stats across the penthouse market, this report is solely published by the Toni Haber Team. If you’re interested in receiving The Art of the Penthouse Report, you can sign up here.
Know your Audience
Part of knowing yourself, your strengths and weaknesses, is using those to your advantage when determining who your audience is. The key to finding the right audience or client, is to really know what it is that you do well. For me, it's about knowing people and seeing them face to face as much as possible. It's about attention to detail, remembering the small things. Speaking of which, are you still reading? If so, reply back to me with the word: penthouse. The first ten people to respond, I’ll take to lunch. When leaning into your truth, maximizing your strengths, more often than not, the audience will find you. I love building natural, real, and honest connections with clients and peers, because those are the connections that result in the most success—from transaction volume to emotional support, and everything in between.
Leaning into your strengths comes with risks, but when properly managed with foresight and determination, those risks are opportunities for growth. Let’s talk about where those possibilities can go and how we can get there together.
